Some fresh ideas for marketing and sales...
Word From The Editor
For most businesses starting out the major expenses are marketing and tech so this week we've decided to do something different and focus on marketing, sales and design. Coming from a tech background these are areas I've struggled with but over the years I've had the opportunity to speak to many experts in these fields and I hope you find the content we're sharing with you this week as valuable as I did. When running your business If you have an idea you'd like to discuss then please get in touch
This Week In Focus
Defactor token sale is coming soon!!!
What is a token sale I hear you ask? Well at Defactor we have created a token that allows people that are interested in the project to have a say in its direction, that is not its only use - companies that are seeking funding will need to purchase the token to access the platform. The token launch therefore is aimed at anyone that is interested in what we are doing and wants to be involved. Read more about it here
New Entries To Our Resource Library
Branding, Leadership, Mindset with Minter Dial
In this podcast, we have a chat with Minter Dial, former CEO of Redken and top executive at L’Oréal, about branding for modern businesses, the traits needed for leadership, and future proofing your business.
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How to price your products and services with the Pricing Coach
Mark Peacock, The Pricing Coach, is an expert in helping SMEs increase the value of their businesses using smarter pricing strategies. All too often, businesses resort to basic pricing methodologies such as “cost plus margin”...
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Other Reads
From our repository:
Building a Brand with S2 Design
We talk with Andy Stonehouse on branding, how to hire the right branding partners and the challenges of starting your own branding business...
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A CTOs take on marketing
Let's take a deep dive into why customers may not always be satisfied, such as if there is a miscommunication at any stage of an interaction which is then not solved, or if a business does not...
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Practical Sales Advice for SMEs and Startups
John Wallace from TS3 explains how to improve the sales within your organisation. We touch on a range of topics including TS3s sales methodology, why people fear sales and how to build an effective...
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Marketing Advice for SMEs with SME Needs
What does effective marketing really look like and how can you achieve this? We sit down with Nigel Davey from SME Needs, who helps businesses with their strategic marketing needs and...
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Interesting reads from around the world:
When WhatsApp Went Down, Brazilian Worker's Jobs Went With It - The Verge
The outage lasted for six hours, but it cost Ferriera two whole days’ worth of earnings, since she also couldn’t schedule work for the following day. “That’s income I can’t really get back"...
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Adapt and respond to risks with a business continuity plan (BCP) - IBM
A key component of BCP is a disaster recovery plan that contains strategies for handling IT disruptions to networks, servers, personal computers and mobile devices. The plan should cover how to...
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The existential loneliness of the founder CEO - Sifted
The job of being a CEO founder is an order of magnitude more lonely. You need to be quite far removed from the people you spend a lot of time with. You have an inability to...
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Design Principles, what are they? - DesignPrinciple
Design Principles help teams with decision making. A few simple principles or constructive questions will guide your team towards making appropriate decisions...
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Bhairav Patel
Managing Partner
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