Alan talks to us today about his experience leaving the corporate world to set up a small business, common failings of small businesses, how to deal with the impostor syndrome, the importance of having a compelling elevator pitch and the challenges businesses are currently facing Alan is a PwC Management Consultant, Entrepreneur and Business Leader turned Executive Coach (awarded UK Top 50), Business Mentor, Facilitator & Boxing fanatic and now runs Catalyst Coaching & Mentoring, a multi-award-winning Executive Coaching practice (connect with him at https://www.linkedin.com/in/alanaldridge/).