How do you know if the features you’re building are the right ones? Honestly, there is no 100% guarantee that your features will work. However, if you test your ideas with real customers and ask for feedback — you can iterate before investing heavily in major changes. As a CTO, you are going to say “no” more than you say “yes” to building stuff. You have a finite budget, a team with a fixed capacity and not a lot of time to get things right. You have to prioritise the things that benefit the business — increasing revenue or reducing costs. Therefore, you need a process to determine what to build (