Asher Ismail: Crowdfunding and building a multi-million pound marketplace with midrive

In this week's episode, I'm talking with Asher Ismail, the CEO of Midrive. Midrive (midrive.com) is revolutionizing the market for first-time driving. In the last 12 months, sales of their 'pay as you go' insurance and 'app-powered' driving lessons has increased 400%. It is very much a company built by millennials for millennials and during our conversation we touch on a number of different areas: - how to build a sustainable, multi-million-pound marketplace - achieving and maintaining a high level of learner driver and instructor engagement with the platform and sustaining a 5-star rating on Trustpilot - engaging your key stakeholders through crowdfunding - why on-demand hourly insurance has such huge potential - building relationships with VCs - what it takes to become CEO of such a dynamic and exciting company Asher is a CEO with an impressive track record and this podcast is recommended for anyone that is interested in understanding what it takes to build and scale a high-growth business targeted at today's youth. You can check out Midrive's Crowdfunding campaign at crowdcube.com/midrive