Candice Ren: How to implement data analytics in your business

Understanding data science and data analytics is hard for non-technical business owners and start-up founders. The process sounds complex and expensive. In this podcast we talk with Candice Ren, the founder of 173tech and former Head of Analytics for dating app Bumble. We demystify the process for implementing data analytics into an organisation and break down into plain speak the steps that need to be taken so that those with no technical background can be confident when considering how to make the most of their data