Michael Winter: Demystifying Digital Marketing

In this episode we talk with Michael Winter, the founder of Litebulb Media and he provides a short masterclass on digital marketing. In this podcast you will learn the answers to the following questions: What is SEO and what do business owners need to know about it? How can they optimize their website? Does volume really matter when it comes to getting users engaged? Is it not more about the quality of the audience rather than the raw numbers? What is PPC and how do I go about setting up campaigns for my business? How do I figure out what to advertise? There are a lot of companies out there that claim they can help with SEO / PPC but there are no industry standards. What questions should I be asking a company before I engage them? What is your 30 day challenge and how does a business owner get started? What are the common mistakes you're seeing founders / business owners make?